Stevia Surpassing Aspartame as Popular Sugar Substitute in Low-Calorie Food Market

Published Date : Feb 12, 2016

Consumer awareness about the impact of different foods on the human body has grown rather considerably in the past couple of decades. This rise in consumer awareness is a key factor shaping the structure and dynamics of the global low calorie food market. This market is segmented on the basis of product into sucralose, saccharin, stevia, cyclamate, and aspartame. The rapid development of the low calorie food market, especially low calorie sweeteners, has proved to be a game changer for this market. 

Let’s take a look at the top trends that impact the development of the low calorie food market.

Sugar Substitutes Gain Popularity

As research in the field of low calorie foods grows, consumers are growing more aware about the availability of sugar substitutes and other sweeteners in the market in recent years. Segments such as stevia and sucralose have witnessed a spike in demand owing to this trend.

Aspartame’s Easy Substitutability with Sugar

The aspartame segment in 2013 emerged as the leading product type in the global low calorie food market owing to its substitutability with sugar in terms of taste as well as product preparation. However, this segment has been faced by some troubling revelations with respect to the side effects of aspartame. The sugar substitute has been considered to be unsafe for a certain group of people, most particularly, children. This growing awareness among the consumers has resulted in the declining demand for aspartame. 

Natural Sweeteners Rise to the Challenge

Given that aspartame has been suffering from a wave of consumer concerns owing to its ill effects, its popularity has been adversely hit, giving room for other sugar substitutes to make their mark. Stevia, a natural sweetener, possesses the distinct advantage over a host of artificial sweeteners of being a healthier alternative to sugar. This sweetener also possesses a rather low glycemic index, releasing almost no glucose in the bloodstream.