Published Date : Feb 12, 2016
Rapidly rising healthcare costs and increasing consumer awareness about vitamin supplements have boosted the growth of the global vitamin supplements market. Growing usage of vitamin in the form of gummies by children, along with surging demand for vitamin supplements across elderly population across the globe has further propelled the growth of the market. However, changing regulatory scenario and negative publicity about vitamin supplements will restrain the overall market growth.
Geriatric Population Drives the Demand for Vitamin Supplements
On the basis of product type, the global vitamin supplements market has been segmented into vitamin B, vitamin C, vitamin D, multivitamins and others. Growing geriatric population has boosted the demand for vitamin D supplements as elderly people tend to suffer from vitamin D deficiency. According to end-users, the global vitamin supplements market has been categorized into adult women, adult men, senior citizens, and others. The demand for vitamin supplements from the senior citizens segment is significantly high. In terms of application, the global vitamin supplements market has been segmented into personal care, pharmaceutical, food and beverage, and others. The demand for vitamin supplements for pharmaceutical applications is considerably high.
Are Vitamin Supplements Really Safe?
Lately, there have been speculations regarding the formulations in the vitamin supplements being derived from GMO crops. Popular vitamin supplements such as Vitamin C are usually extracted from corn- one of the leading GMO crops across the United States. It is estimated that about 80-95% of the entire corn produced in the U.S. is genetically modified. With growing concerns about the long-term effects of GMO crops on human body, it is obvious that consumers will be perturbed with this knowledge that the vitamin supplements they are taking have formulations extracted from the GMO crops.