Omega 3 Fatty Acids gain Popularity as Consumers become more Health Conscious


Published Date : Feb 16, 2016

In recent years, omega 3 fatty acids have become extremely essential thanks to the many benefits they present, as found by researchers around the world. This growing popularity of omega 3 fatty acids can be attributed massively to the increasing incidence of cardiovascular as well as other lifestyle disorders. Regular intake of omega 3 fatty acids presents with a host of benefits such as reduction in the accumulation of plaque, prevention of inflammation, and prevention of irregular heart rhythms. Key polyunsaturated fatty acids also help strengthen the eyes, skin, joints, brain, and hair. 

The demand for omega 3 fatty acids has multiplied in recent years, owing to the surge in consumer awareness about the advantages of consuming omega 3 fatty acids such as EPA and DHA. The global omega 3 fatty acids market is also anticipated to gain impetus from the consumer realization that omega 3 fatty acids can also help reduce the risk of colon, prostate, and breast cancer. 

Benefits of Omega-3 Fatty Acids

The global market for omega 3 fatty acids can be segmented on the basis of region and application. By application, the market comprises pet and animal feed, infant formula, pharmaceuticals, and supplements and functional foods. The functional foods and supplements segment is projected to expand at a high growth rate in the coming years thanks to the growing consumer preference for healthy food items. The pharmaceuticals and infant formula segments are also anticipated to witness a similar fate over the next few years. The infant formula market is driven by the crucial role that omega 3 fatty acids play in the neural development of a child. The consumption of omega 3 fatty acids also increases the concentration of HDL cholesterol in the blood. This fact has driven consumers to steer clear of food ingredients that can cause high cholesterol and high blood pressure, and also increased the consumption of omega 3 fatty acids