Demand for Nutritional Snacks Leads Market Players to Innovate their Offerings

Published Date : Feb 15, 2016

Snacks refer to foods that can be prepared and served within a short span of time. While taking snacks, taste and health consideration are the two most important factors noticed by consumers. In the past couple of years, the fast food market has grown extensively. The global snack food manufacturing market is primarily driven by the growing trend of nuclear family, changing food habits, and rise in disposable income. However, the growing prevalence of obesity across many countries, coupled with regulations regarding procurement of vegetables, meat, and other raw materials will restrain the growth of the market in the coming years.

Asia Pacific Driving Demand for Snack Foods

Some of the key players in the global snack food manufacturing market are Kellogg Company, ConAgra Food Inc., Frito Lay’s, Nestle USA Inc., and Cadbury Schweppes Plc. Though Europe and North America have been the leading regions in the market, the dominance of a few market players has saturated these regional markets. Developing economies across Asia Pacific have propelled the demand for snack foods. Rapid urbanization in the region has led people prefer fast and healthy snacks for their breakfast and lunch. 

Halfpops Introduces Gluten-Free Popcorns with No Preservatives and Artificial Colours

While demand for healthy snacks with high protein content has been driving the market, the key market players are expanding their offerings by introducing new flavours. Companies are investing in identifying the new flavours liked by consumers. Halfpops, a popular popcorn snack manufacturer has introduced three new flavour offerings with refreshed product packaging and increased distribution. Further, to enhance the nutritional content, the popcorns are not fried and are made up of non-GMO crop. They are nut-free, gluten-free, and contain no preservatives or corn syrup or artificial flavours or hydrogenated oils.