Working Mothers and Busy Lifestyles Become the Undercurrent for Growth of Baby Drinks Market


Published Date : Feb 19, 2016

In the earliest stages of feeding a baby it is extremely important to sure of the food and drinks they can consume. While, fresh water is the best refreshment for the baby, as it grows older giving it various kinds of drinks is necessary. Baby drinks, developed by companies such as Danone, Mead Johnson Nutrition Company, Nestle S.A., HiPP GmbH & Co, and H.J. Heinz Company, offer high-nutrition drinks. These drinks are a combination of juices for babies and infant formula. The former is extracted from natural fruit juices that are good for babies up to three years of age, while the latter consists of dried milk.

High in Nutrition Baby Drinks Drive Growth of Global Baby Drinks Market
The Europe baby drinks market is witnessing a boom due to increasing number of births and rising awareness amongst young mothers about the nutritional value of these drinks. Drastic lifestyle changes such as increasing number of working mothers is also contributing towards growth of this market. Therefore, it can be said, that the high nutrition content, busy lifestyles, and an increasing awareness about baby drinks being good substitutes for breast milk are all driving the growth the Europe baby drinks market.

Infant Formula Leads Global Baby Drinks Market
This market is also being driven by a wide range of products in the market and growing number of health-conscious parents. Furthermore, the impactful promotional activities by top brands in the market is also propelling the growth of the baby drinks market in Europe. The countries operation in the Europe baby drinks market are U.K, Germany, France, Italy, Spain, and Sweden. The baby drinks market is segmented into baby juice and infant formula. The baby juice market is further sub-segmented into concentrated baby juice and ready to drink baby juice. The infant formula category is the most popular category in the market due a known fact that it is the best possible substitute for breast milk. 

The only restraining factor to the Europe baby drinks market is the fact that they are extremely high in sugar, which can be detrimental to the child’s development.