Published Date : Feb 22, 2016
Pizzas dominate the fast-food products market across the U.S. The US$40 billion pizza industry is monopolized by the key players such as Dominos and Pizza Hut. The players are trying hard to dominate the market with competitive pricing and offering two pizzas for as little as US$10. Little Ceasars and Papa John’s are among the other top players in the market. Putting an effort to win more customers, Papa John’s focussed on the Super Bowl 2016 and offered a free pizza to customers dissatisfied with their pizzas. It has been observed that the Super Bowl has proved to be the biggest day of the year for pizza sales. The company’s “Better Ingredient, Better Pizza” motto can be seen as the pizza chain’s bid to compete with Dominos and Pizza Hut’s competitive rates. Bothe the market leaders have introduced value menus where customers can purchase two items including pasta, pizza, and desserts within the price range of US$10-11.98.
Tim Hortons Looking at Majority Share in U.S. Coffee Market Dominated by Dunkin’ Donuts & Starbucks
In the U.S., where consumers are addicted to Dunkin’ Donuts and Frappuccinos, Tim Hortons is opening its outlets across new locations in Ohio, Cincinnati, Indianapolis, and Columbus. Starbucks and Dunkin’ Brands Group Inc. have largely dominated the U.S. coffee market through convenient locations and loyalty programs. It is difficult for Tim Hortons to expand in this market where its previous attempts have failed. The Canada-based coffee chain had to close 27 shops across New York and Maine in the fourth quarter due to poor performance. Acquired by Burger King for US$11.5 bn, Tim Hortons has already registered increased sales compared to that of the burger joints. The U.S. is the world’s largest coffee-consuming country and the coffee-chain is offering savouries such as new grilled wraps and Nutella-filled pastries to attract more customers.