Published Date : Feb 23, 2016
Packaging is an important part of all marketing strategies. It makes the product look attractive and enhances the visual appeal to the finally costumer. Over the years, manufacturers and designers have worked in collaboration to define innovative packaging method that not only make the product appealing, but also improve the shelf life of the products. Green packaging is a fine example of this approach taken by several players in the market.
Increasing environmental Pollution Drives Green Packaging Market
In today’s time and age where creation of waste is leading to severe and detrimental environmental pollution, it is becoming increasingly important to look for greener ways of packing various types of items. Also known as sustainable packaging, it can be easily recycled and reused. Green packaging uses various types of materials such as glass, metal, plastic, and paper. Green packaging is used for food and beverages, personal care products, health care items, and others.
Strict Regulatory Framework Encourages Global Green Packaging Market
The growing environmental concerns is one of the major factors driving the growth of this market. The benefits of using green packaging materials for keep the environment cleaner is also encouraging several players in the market to reduce the use of harmful packing materials. Additionally, growing government initiatives to reduce the wastage and pollution caused by plastic is also fueling the growth of this market. The collective effort of governments across the globe is propelling the growth of the global green packaging market.
Limited Demand Hampers Growth
The only factor restraining the growth of the global green packaging market is the high cost of production. This problem is further complicated by limited demand for sustainable packaging as majority of the consumers still prefer conventional packaging. This is hampering the efforts of companies that are trying to switch to green packaging methods.
Analysts predict that the initiatives taken by the governments to increase the awareness pertaining to green packaging will help this market grow in the near future.