Skin Brightening Products to Drive the Global Skin Care Products Market in Developing Nations

Published Date : Feb 25, 2016

Skin care products refer to certain products that are used on the skin so as to protect it and avoid symptoms of black patches, aging, and pimples. In addition, these skin care products help in the beautification of face and skin. The global market for skin care products can be segmented on the basis of type into:

  • Face Cream
  • Body Lotion

The face cream segment is further sub-segmented into sun protection cream, anti-aging cream, and skin brightening cream. Whereas, the body lotion segment is further sub-categorized into premium body care lotion and mass market body care lotion.

The growing adoption of organic personal care products is one of the current market trends, which is expected to boost the demand for skin care products in the next few years globally. The growing consciousness regarding beauty among the consumers in all the age groups is one of the prominent factors that is fueling the growth of the skin care products across the globe in the coming years. Apart from beauty enhancement, these skin products cater to several skin care problems such as uneven tone, wrinkles, rashes, black patches, and others. Moreover, the rising demand for body massage creams and oils is further expected to drive the global skin care products market in the near future. 

The skin care products market in developed economies of Europe and North America are expected to witness high growth in the coming years owing to the high demand of products and increasing use of organic products. The growing working class and rising disposable income among the population are other factors fueling the growth of the market. On the other hand, the growing demand for skin brightening products in low-income and mid-income household is estimated to grow tremendously in the developing economies of Asia Pacific. In addition, the growing inclination towards grooming products has been in high demand in several parts of the Middle East and Africa.

Some of the major players operating in the global market for skin care products are the Estee Lauder Companies Inc., Johnson & Johnson, Colgate-Palmolive Company, Kao Corporation, Shiseido Company, Limited, Unilever PLC, L'Oréal S.A., Procter & Gamble, and Beiersdorf AG.