Published Date : Mar 01, 2016
Frozen foods such as meats, beans, vegetables, soups and pizzas are being increasingly consumed by people owing to the convenience they provide, of being ready to eat meals. More and more people are turning to frozen food as they are healthy and contrary to popular belief, does not reduce the nutritional benefits of the food, thus driving the frozen foods market.
Frozen Ready to Eat Meals Segment Dominates the Frozen Foods Market
The frozen foods market is segmented by product into fruits & vegetables, meats, fish or sea food, soups, and ready meals, of which the ready to eat meal segment accounted for 35% of the total market share, suggests a report by market intelligence firm, Transparency Market Research. Frozen potatoes segment is estimated to become the fastest growing segment between 2013 and 2019.
Adding Various Organic and Natural Foods to the list of Frozen Foods Attracts Customers in High Numbers
According to a recent news report, the CEO of Nestle has announced that the market for frozen foods is gearing up in the U.S., due to the provision of natural, organic, low in fat and sugar frozen foods, which has been the demand of the consumers in recent times.
Various Myths Pertaining to Frozen Foods May Inhibit the Market for Frozen Foods
Even though frozen foods are perfect for those with hectic lifestyles, there are various myths around the consumption of frozen foods that curbs the sale and thus the market for frozen foods. Myths such as frozen foods are not fresh, devoid of nutrients, contain harmful preservatives, and are high on cholesterol and fat content, are discouraging consumer from buying frozen foods, thus impacting the market for frozen foods adversely. News that attributes the consumption of frozen food to the rinsing cases of cancer is also a reason for a setback to the frozen foods market.
Other challenges that the frozen foods market face are the absolute necessity of maintain impeccable hygiene, the need to maintain the correct temperature control for maintaining the freshness of frozen foods, and the dependency on third party distributors to reach out to the retail customers are some of the restraining factors.