Europe Exhibits Highest Demand for Gluten-free Foods for Reasons of Health Awareness, Bakery Foods are Most Popular

Published Date : Mar 04, 2016

A gluten-free diet is the one sans gluten protein. Gluten is present in grains such as barley, wheat, rye, and triticale, which is a cross between wheat and rye. Primarily used to treat celiac diseases, a gluten-free diet is popular among individuals who do not suffer from these diseases as well.

Europe is a popular region for gluten-free food. This is because individuals have recognized discomfort that are associated with gluten rich foods and increasing awareness about gluten intolerance are the reasons for this. This has resulted in physicians prescribing for these foods for individuals with celiac diseases and non-celiac diseases. 

In the U.K, there has been concerns from Welsh Conservatives regarding the prescriptions that are given to gluten-intolerant individuals, with the annual grant that these individuals receive. As commented by the representative of the GP Committee of the British Medical Association, these practices result in inefficient use of doctor’s time.  On the contrary, the Welsh government gave the argument that prescriptions for gluten-free food help people stay healthy. The Conservative representative commented that there should be an alternate approach for the prescription of gluten-free food, which results in taxpayer footing the bill.

Generally, across the world, increasing awareness about gluten sensitivity among individuals is leading to an increased consumption of these foods. To keep up with the demand for these foods, food manufacturers are focused on developing innovative processes and use substitute ingredients to prepare gluten-free bakery and other food products. Of all gluten-free product types, bakery products exhibit the highest demand. This is because baked food manufacturers have been consistent in developing innovative techniques and use substitute ingredients to prepare gluten-free baked goods. However, the gluten-free baked goods maintain the same flavor and texture as their gluten containing counterparts, thus, the reason for high demand for these products.

In spite of the high cost, gluten free foods are consumed due to their health benefits. These foods are slated to help with health problems, with increase in general awareness about health and well-being. Consumers prefer to buy these products from health stores and natural food stores rather than traditional food stores or supermarkets for product authenticity.