Frozen Processed Foods Market Seeks to Survive Negative Publicity

Published Date : Mar 04, 2016

In the past years, changing food consumption habits, rising disposable incomes, busy lifestyles, and flourishing economies in this region have fueled the food and beverages industry, leading to a substantial rise in growth opportunities for several markets that directly rely on the growth of the food and beverages industry. The market for frozen processed foods is one of the segments of the global food and beverages industry that has seen a significant rise in popularity owing to these factors in the past few years. 

Frozen processed foods have been considered one of the most successful methods of preserving food in the past years. The demand for these foods is also seeing healthy growth. But there are certain issues that have shown tumultuous episodes to the global frozen processed foods, especially in the past couple of years. 

The market comprises a vast array of products, falling in categories such as fish and other seafood, red meat, bakery products, meat substitutes, vegetables, fruits, and bakery products. Frozen processed foods cash in on the fact that they have long shelf lives. But recent studies have demonstrated that certain contents of frozen processed foods are harmful to the human bodies and are capable of posing risk of certain diseases. 

Point in case is the presence of trans fats in frozen processed foods, which scientists suggest can pose the risk of heart diseases to individuals. Trans fats were earlier considered as healthier and cheaper alternative to natural fats such as butter. It is also known that products with trans fats also have superior shelf life. However, with the several concerns regarding the presence of trans fats in frozen processed foods, which are also being supported by scientific research, have led to a negative impression regarding frozen processed foods. 

Another major issues faced by the global frozen processed foods market are the recent scandals that raised questions about the presence (or absence) of certain products or ingredients mentioned on product labels. A recent example on this account is the 2013 scandal of horse meat in Europe.