Impactful Marketing and Growth of Distribution Channels Fuels Asia Pacific Makeup Market


Published Date : Mar 10, 2016

The growth of women-centric advertisements has changed the way women perceive beauty. The need to present oneself in a certain manner has created a huge market for makeup and cosmetics all across the world. However, the huge population base in Asia Pacific has proved to be a lucrative ground for the growth of makeup market in the past few years. The rise of the working women class and the growing number of men in search of cosmetics for better grooming has given the makeup market in Asia Pacific is remarkable boost.

The types of makeup available in the Asia Pacific market are eye makeup, lip makeup, face makeup, and nail makeup. The Asia Pacific makeup market is spread over regions such as New Zealand, Australia, China, India, Malaysia, South Korea, Singapore, and Japan.

Overpowering Fashion Houses Drive Makeup Market in Asia Pacific
The growth of this market in Asia Pacific is also being supported by the overpowering fashion houses and the film industry, which is molding the minds of several young people towards grooming and self-presentation.

Increasing Distribution Channels Fuels Makeup Market in Asia Pacific
Apart from the conventional and luxury cosmetics and makeup items, the growing demand for organic or herbal products is opening up a new avenue for growth to the Asia Pacific makeup market. Several big players such as L’Oréal S.A., Coty Inc, Procter & Gamble Co., Estée Lauder Companies, Inc., and Revlon Inc. are working towards catering to the changing needs of the consumers in the market.

The expansion of the makeup market in Asia Pacific is also attributable to growing number of distribution channels. The growth of hypermarkets, supermarkets, online stores, and e-commerce has given the makeup market in Asia Pacific a tremendous boost. E-retailing has become a popular form of selling goods as it offers the convenience of purchasing goods at the convenience of the consumer. The growing disposable income of several consumers is also contributing towards growth of the makeup market in Asia Pacific.