The increasing trend towards owning cell phones having bigger displays and the advancement in display technology are amongst the major factors fuelling the market for phablets and superphones. In addition, the rising number of benefits associated with the use of a phablet such as its use both as tablet as well as phone is also augmenting the market. The industry outlook of the market for phablets and superphones has been presented as under along with highlighting the key trends poised to change the market dynamics in forthcoming years.
- Diversity in Mobile Industry: Formerly, mobile phones were utilized for conventional purposes including messaging as well as calling. However, owing to a number of technological advancements with the passage of time, it has become possible to utilize them in the form of a handheld personal computer. Hence, the increasing utilization of mobile phones for numerous purposes including viewing videos and images, internet accessing, gaming, etc. has resulted in the requirement for devices having larger display size as well as superior quality. This resulted in smartphone manufacturers developing phablets and smartphones, which are actually smartphones with bigger screen sizes. A number of features including social media, games, 3G connectivity, graphics, music, and other applications have increased the adoption of mobile phones amongst the younger generation.
- Android Operating System Leads the Market: There are a number of operating systems utilized within smartphones such as Android, Symbian, iOS, Bada, BlackBerry, Microsoft Windows, embedded Linux, and webOS, among others. Amongst these, the android operating system presently leads the global super phones and phablets market and will contribute a share of approximately 87% and 82% respectively.
- Asia Pacific, the Most Swiftly Growing Market: In terms of regions, the market for phablets and superphones is segmented into North America, Asia Pacific, Europe, and Rest of the World (RoW). Amongst these, the North America phablets and superphones market emerged as the largest market on the basis of sales in 2012. On the other hand, Asia Pacific is the most swiftly developing market and is predicted to surpass the region of North America by 2015.
The prime players operating the market are LG, Samsung, ZTE, and HTC, among others.