Published Date : Mar 25, 2016
The global mobile applications market is increasing as the number of smartphone users are increasing. Smartphone users across the globe have a tendency to download mobile apps to aid them to personalize their devices, for utilities, for entertainment, and also to help them stay connected with friends through social media.
Elevated Demand for Gaming Apps Boosts Mobile Apps Market
According to a report published by Transparency Market Research, the gaming and entertainment apps together held a 40% share in the global mobile applications market. Increasing number of youngsters are interested in gaming and entertainment, thus boosting the mobile apps market.
Increase usage of Mobile Devices Lead to Continual Development of Mobile Apps
Mobile apps are software that are designed to be operated on mobile devices such as tablets, I-pads, smartphones, and other handheld devices. Today, smartphones have replaced standard phones and a growing number of people are investing on tablets and other such devices owing to the vast features they provide. Due to the rising adoption of mobile devices, developers are forced to ensure that there is a continual creation or development of new mobile apps. Development of new apps often create a buzz and lead to downloads, thus boosting the mobile apps market.
Asia Pacific to Exhibit Fastest Growth in the Mobile Apps Market
North America dominated the global mobile apps market in 2013 with a 34% share, owing to increase in the internet connectivity and improved internet connections. However, Asia Pacific is expected to exhibit the fastest growth in the period 2014 to 2020 owing to large population and increasing penetration of smartphones in the region.