Published Date : Mar 28, 2016
Air fresheners are consumer goods that emit a fragrance. Air fresheners are widely used in homes, movie halls, restaurants, cars, and offices to get rid of any kind of foul smell and enhance the freshness in the air. The global market for fresheners has been gaining traction in the last few years and is expected to witness a rapid development in the next few years. Cars air fresheners are particularly used at a large scale across the globe, encouraging several players to participate in this market and gain the competitive advantage of the market.
The growing role of media in daily life has been driving the global market for car air fresheners. In addition, the marketing tactics that are used by the companies are further boosting the demand for car air fresheners. Some of the major types of car air fresheners available in the global market are:
The tremendous increase in the number of cars worldwide is the major factor driving the global market for car air fresheners. In addition, the availability of these products on the e-commerce sites, retail stores, supermarkets, and hypermarkets and increasing disposable income among the population in emerging nations have augmented the sales figures of the global car air fresheners market. The introduction of natural and organic car air fresheners is further expected to fuel the growth of the global car air fresheners market in the coming years. However, the concerns regarding allergens and chemicals restrict the use of synthetic car air fresheners, which is estimated to hamper the growth of the global market in the near future.
The major players operating in the global market for air fresheners include Reckitt Benckiser Group Plc., Air Delights Inc., American Covers, Inc., California Scents, Car Freshner Corporation, Church & Dwight Co. Inc., Godrej Household Products, Procter & Gamble, ABRO Industries, Inc., ACS Giftware Industrial Ltd., Auto Expressions, LLC, and The Yankee Candle Company, Inc. The increasing demand for car air fresheners across the globe has attracted several players to participate in the global market and create a niche for themselves in the next few years.