Published Date : Mar 31, 2016
Across the world, demographics plays a significant role in the spending habits for baby care products. This includes family size, educational background, and income levels that influences spending habits of consumers to opt for convenient and easy to use baby care products. Other than this, clinical studies that suggest the importance to maintain hygiene among children is driving the sales of baby care products.
Baby cosmetics and toiletries and baby safety and convenience products are the main product segments of the global baby care products market. This market is displaying a steadfast growth, predominantly in emerging nations due to a considerably rising disposable incomes and an increasing baby population in these nations. In particular, the trend has been observed in the emerging economies of China and India in the Asia Pacific region due to surging disposable incomes and an increasing baby population.
The region of Europe Middle East and Africa (EMEA) is the leading market for baby care products. The baby care products market is also driven by reasons for having children at a higher age with stable financial conditions and a large number of women in the workforce. This is because baby care products are convenient to use and provide higher satisfaction of hygiene and safety over traditional means.
Cosmetics and toiletries are the most used baby care products across the world. These are segmented into baby skin care products, baby hair care products, bath products, toiletries, and baby sun care products. Cosmetics and toiletries include a gamut of products such as baby massage oil, bay powder, diapers, waterproof diapers, baby wipes, baby perfumes and fragrances, etc. that are used for their convenience and ease of use attributes. Many of these products are also endorsed by health care practitioners for their benefits in child development.
The baby care products market is highly consolidated with the presence of three large players, namely Johnson & Johnson, Procter and Gamble Company, and Kimberley-Clark Corporation.