Increasing Number of Public Viewing Programs Benefits Broadcast Equipment Market


Published Date : Apr 05, 2016

Broadcasting involves utilization of radio waves of the electromagnetic spectrum for transfer of signal based on a one-to-many model. In broadcasting, specialty equipment is used for digital production and for the distribution of audio and/or video content to an audience that is scattered over a large geographical area. 

Over the past few years, the market for broadcast equipment has been witnessing substantial growth. This is because of increasing demand for public viewings of musical concerts, award ceremonies, and sporting events in high-definition formats. Particularly, for sports championships, an increasing demand for public viewing of these events has necessitated rental companies to augment the number of broadcast equipment kits to be available for rent.

In 2015, broadcast servers accounted for a share of almost 25.40% in the global market for broadcast equipment. This is mainly due to the crucial role of servers in the whole broadcasting process, right from the former frame stores and audio workstations to the newest 3D effects rendering farms. 

Broadcasting has proven to be the apt solution for live streaming of video and audio content provided the right equipment is available. For live streaming of high-definition video and audio content, a reliable Internet connection, video source, and a laptop with a minimum of 2GB or more RAM and a minimum of 500MB free storage space on the hard drive is needed.

Today, broadcasting is a major industry and it either involves news agencies independently participating in the live cast or it is carried out with a pool of few companies. For instance, for major sports leagues, at least 4-10 different news crews camp outside the location to cover the event. Alternately, in the event of natural disasters, pooling is the most formidable option wherein broadcasters hang back and co-ordinate with agencies to shoot footage.

Some key companies that are actively involved in the broadcast equipment market are Harmonic, Sony Corporation, Imagine Communications, and Belden Inc. among others.