Growing Number of Working Women Leads to a Growth in the Global Microwaveable Foods Market


Published Date : Apr 14, 2016

Microwaveable foods are foods that are cooked or heated up in a microwave oven and consumed. These foods are highly in demand as they are convenient to cook and consume, especially when in case of families where women are working. The changing lifestyle habits is also contributing to the adoption of microwaveable foods. A change in shopping preference and the easy availability of microwaveable foods has helped the global microwaveable foods market to grow.

Frozen Microwaveable Foods Segment to Dominate the Market

On the basis of product type, the microwaveable foods market is segmented into chilled food, frozen food, and shelf microwaveable food. According to a report published by a market intelligent company called Transparency Market Research, the frozen microwaveable foods market is expected to dominate the market during the period from 2012 to 2018 out of the different product types available. The growth of the frozen microwaveable foods segment is attributed to the convenience they offer, thus fueling their demand. 

U.S. to be the Most Lucrative Market for Frozen Microwaveable Foods

Geographically, the global microwaveable foods market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Out of these regions, Europe and North America dominate the market. The U.S. is the most profitable market for microwaveable foods in North America due to the innovation of new, attractive solutions to meals. Moreover, the unwillingness among the people in the U.S. to cook food is also a driving force for the microwaveable foods market. 

Health Related Concerns Curbs Frozen Microwaveable Foods Market

The growing awareness among people regarding the health related issues of microwaveable foods is expected to restrain the growth of the market. Microwaveable foods are packed in plastic wraps or plastic containers, thus posing a grave threat to the health of consumers. The plasticizers used in the packaging are known to be endocrine disrupters. These plasticizers have a negative impact on the health as they mimic human hormones. The U.S. FDA oversees and controls the plastic wraps and containers used in the packaging of microwaveable foods. Meeting the stringent standards of the FDA is also one of the challenges that restricts the market.