Anheuser-Busch InBev Shows Interest in Craft Beer


Published Date : Apr 15, 2016

In the global beer market, craft beer is the new niche segment. Customers increasingly prefer crafted beer over regular bottled beer due to better taste and innovative flavours of crafted beer. Usually small breweries are involved in manufacturing of crafted beer in limited quantities. However, the market landscape is soon to change with the entry of the big market players in the craft beer segment. Anheuser-Busch InBev has recently acquired another craft brewery. This adds up as the fifth craft brewery the mega brewer has acquired in the past one year. 

In 2015, Anheuser-Busch manufactured 10.9 bn gallons of beer while rival SABMiller reported production volume of 276 mmn barrels. The Brewers Association that represents the craft beer industry in the U.S., has stated that microbreweries, regional breweries, and brew pubs witnessed a 13% rise in the production volume in 2015 to 24 mn barrels. Craft beer accounts for 12.2% of overall baar produced in the U.S. 
Georgia Proposes New Regulations for Craft Beer Industry

The craft beer industry is surely getting attention from government authorities. In Georgia, the Department of Revenue has announced that the state might amend the current regulation governing the regional craft beer industry. The new regulations would let craft beer breweries to sell facility tours at different prices on the basis of quality. The proposed change of regulations would be known as the ‘Beer Jobs Bill’. This would allow breweries to sell beer to customers by letting them to facilitate tours and offer beer to sample. The new rule would also allow breweries to provide customers with 72 ounces of beer that can be taken home with the purchase of a tour. This new legislation has been widely supported by many regional craft breweries in Georgia.