Published Date : Apr 19, 2016
Kombucha is a healthy beverage that dates back to more than 2,000 years. The Chinese natives’ kombucha as an immortal health elixir, owing to the several benefits it offers. It is a variety of lightly effervescent, fermented, and sweetened green or black tea that is commonly consumed as a functional beverage worldwide. Regular intake of kombucha helps in detoxification of the human body, improved digestion, and enhancement of the immune system. Moreover, kombucha is rich in anti-oxidants, owing to which it reduces the symptoms of depression, fibromyalgia, and anxiety. It also helps in keeping several diseases at bay.
The growing awareness regarding the benefits of kombucha is one of the major factors that is expected to boost the demand for kombucha in the next few years across the globe.
The global market for kombucha can be divided on the basis of product types into:
The major players of the kombucha market are taking efforts to attract consumers by offering several new flavors. Some of the popular flavors are berries, apple, citrus, flowers, herbs and spices, coconut and mangoes, and others. In addition, the manufacturing companies are spending a huge amount on the advertising and marketing of the innovative products.
Among the major geographical segments, North America holds the largest share in the overall market on the basis of revenue collection. On the other hand, the developing economies such as India and China are estimated to witness a high growth rate in the next few years. The growing demand for kombucha in these two regions can be attributed to the growing awareness regarding health drinks and increasing production and flavors innovations.
The growing popularity of kombucha has attracted several players to expand their product portfolio in order to fulfill the growing demand for the drink. Some of the players operating in the global market for kombucha are Millennium Products, Inc., Live Soda Kombucha, The Hain Celestial Group, Nesalla Kombucha, Red Bull Gmbh, Reed’s, Inc., Kombucha Wonder Drink, Revive Kombucha, Townshend’s Tea Company, Makana Beverages Inc., Gt’s Kombucha, Buchi Kombucha, and Kosmic Kombucha.