The global air care market is majorly driven by the rising demand from developing countries. A number of countries globally have come up as promising markets for air care products. The market for air care was valued at US$9.8 bn in 2014 and is predicted to touch US$11.7 bn by 2021, by expanding at a CAGR of 2.60% between 2015 and 2021.
There are majorly three swiftly developing markets for air care, namely Brazil, Singapore, and India. These markets are poised to rise exponentially in the coming years. The major factors fuelling the market for air care in these nations have been highlighted as under:
- Brazil: The market for air care in Brazil is majorly fuelled by the increasing use in smaller households and also owing to the increasing promotional activities within this region. A rising count of Brazilians are inclined towards entertainment activities at home rather than outside, a prime trend stimulating the demand for air care fragrances. In addition, companies such as Ceras Johnson and Reckitt Benckiser have been making a number of air care products in this nation.
- India: The air care market in India is majorly fuelled by the introduction of new products and the increasing demand for these products from urban consumers. In addition, the increasing preference of the middle class for pleasant surroundings, the increasing disposable incomes of consumers, and the rising count of promotional activities are also amongst the chief factors augmenting the growth of the market in this nation.
- Singapore: The Singapore air care market is experiencing up and down. However, a number of factors are fuelling the demand for this market in the country of Singapore. These factors include the robust retail distribution system run by the supermarkets, the increasing proliferation of private labels, rising count in marketing campaigns via online retailing, the launch of different multipurpose products, and the rising sales in home care.
The major players operating in the global air care market are Henkel Group., Procter & Gamble Co., Reckitt Benckiser Inc., American Covers, Inc., Car Freshener Corporation, Candle-lite, Inc., SC Johnson & Son Inc., WD-40 Co., and Church & Dwight Co. Inc., among others.