Wearable Fitness Gadgets to Drive Fitness Equipment Market in Future

Published Date : Apr 26, 2016

Fitness equipment refers to devices used during physical activity to enhance conditioning effects of a particular exercise by offering adjustable or fixed amount of resistance or by enhancing the experience of an exercise routine. The global fitness equipment market includes a wide-range of products and services such as training equipment, wireless health and fitness devices, clothing and footwear, and fitness/ training services offered by gyms. Sedentary lifestyle, unhealthy eating habits, and rising prevalence of lifestyle diseases such as obesity and diabetes have fuelled the demand from the global fitness equipment market.

In the global fitness equipment market, strength-training equipment includes weight machines, resistance bands, pull-up bars, flexion machines, and free weights such as kettle bells, dumbbells, and barbells. For fitness enthusiasts, weight loss and cardiovascular workout are the primary concerns. However, many people focus on low-impact workout to retain flexibility of movement with least impact on joints. Stationary bikes, elliptical cardio machines, and treadmills are the most common fitness equipment preferred by fitness enthusiasts. In fact, treadmills dominate the physical fitness equipment market owing to rising popularity of home gym exercising.

Nokia Plans to Buy Fitness Gadgets Startup Firm

Finland-based Nokia Corp. is focussing on its way back to the consumer electronics business. After selling its mobile phone-manufacturing unit to Microsoft Corp, the company is planning to acquire Withings SA, a France-based startup firm that has been among the peers to develop internet-connected devices that track health of users. The proposed deal is expected to be worth €170 million. It is interesting to note that Nokia had generated revenue worth €1.26 billion last year. The company is investing its profits to make its entry back to the consumer electronics sector. Last month, Nokia introduced a virtual reality camera for professionals worth US$60,000. With the acquisition of Withings, Nokia will enter into the niche segment of wearable devices for fitness.