Food allergies and intolerance have emerged as an increasing concern and has resulted in consumers demanding for products that meet their particular dietary needs. Hence, the market for gluten-free foods is rising exponentially. The increasing occurrence of coeliac disease, an autoimmune disease has caused the immune system of human to react to gluten. Gluten is a protein present in rye, wheat, and barley and is used worldwide. The only possible treatment is to stick to a life-long gluten-free diet. The two major factors fuelling the global market for gluten-free food:
- Easy Availability of Gluten-Free Food: From a number of years, gluten-free food products stayed in the niche category and the presence of these food products was also unheard of apart from their presence in certain specialty health food stores. Moreover, key market dynamics for gluten-free food have immensely changed due to the increasing count of people following the footsteps of top celebrities promoting gluten-free diets. Owing to the fact that the demand for gluten-free food is immensely high and nowadays it is easy to see these products even in traditional supermarkets and hypermarkets. Some of the stores even have exclusive aisles dedicated to these gluten-free packaged food, hence making them more noticeable and increasing the overall growth of the market for gluten free products.
- Emergence of Europe as a Key Market: Though numerous consumers globally have been demanding gluten-free products, still the major demand is from Europe. Europe constituted more than 52.5% in the market in 2014. On the other hand, the region of North America represented a share of 23.2% in the market. The European gluten free products market is predicted to register a 5.50% CAGR and 5.0% on the basis of revenue and volume, respectively, between 2015 and 2021. On the other hand, the lucrative opportunities within North America also propel the growth of gluten-free food market within this region. In addition, the rising count of patients within the U.S. having coeliac disease coupled with the positive overall demand in the U.S. will also augment the growth of the market in North America.
Thus, the market is poised to grow in the coming years. However, the absence of awareness amongst individuals on celiac disease within some of the developing countries is a key factor that may inhibit the growth of the market in forthcoming years.