Global Market for Breakfast Cereals to be Driven by the Adoption of Western Food Habits


Published Date : Apr 29, 2016

Breakfast cereal has always been a small-sized meal that is prepared from processed grains. Breakfast cereal is widely eaten across the globe as the first meal of the day. Some of the leading breakfast cereals players promote its products by emphasizing the related health benefits of consuming oat-based cereals and high-fiber cereals. Breakfast cereal is consumed hot as well as hot. It is commonly mixed with milk, yogurt, or a fruit. In the U.S., breakfast cereals comprise of vitamins. A significant proportion of the cold cereals is produced with a high sugar content. 

The adaptation of an improved lifestyle according to the increasing demands of rapid modernization has led in making breakfast cereals as an essential commodity in the modern kitchen. Moreover, the rising inclination towards the Western lifestyle around the world is one of the key factors augmenting the demand for breakfast cereals in the overall market.

Breakfast cereals can be classified on the basis of product type into:

  • Hot Cereals
  • Ready-To-Eat Cereals

Hot breakfast cereals need some kind of preparation before it can be consumed; whereas, the ready-to-eat cereals do not need any preparation, and can be directly consumed. The hectic and busy lifestyles in several countries of North America and Europe are the key factors surging the demand for ready-to-eat cereals in the global market. As a result, the ready-to-eat breakfast cereals segment accounts for a massive share in the global market for breakfast cereals. Nevertheless, the hot cereals segment is anticipated to register substantial growth throughout the forecast period, due to the growing demand from several countries of Asia Pacific, where people like to go a hot meal rather than a cold meal at the start of the day.

The increasing demand for breakfast cereals worldwide has attracted several new players to participate in the market and expand its product portfolio. These players are making efforts to create a niche for themselves and gain the competitive advantage in the market. Thus, the global market for breakfast cereals is anticipated to be lucrative in the coming years. Some of the leading companies engaged in the global market for breakfast cereals are PepsiCo, Kellogg Co., Post Holdings, General Mills, and Cereal Partners Worldwide.