Growing Consumer Awareness regarding Ill-effects of High Sugar Products Drives Low-calorie Food Market

Published Date : May 09, 2016

The WHO states that over 1.5 million deaths each year are associated with diabetes. In a 2014 WHO report, it was also mentioned that over 13% adults worldwide were suffering from obesity and 39% of adults were overweight. The major reasons why a mounting number of people across the globe are suffering from these lifestyle diseases are the consumption of high calorie foods and wrong food habits. But the situation can be made better, thanks to low-calorie foods.
As the prevalence of obesity and the numerous health conditions associated with it increase across the globe, the focus of consumers and healthcare reformers has increased towards the segment of low-calorie foods. Owing to this increased attention, the global low-calorie foods market has thrived in the past few years and an increasingly more number of businesses are venturing in the field with new product types and varieties to attract a larger audience. 
Though a vast number of measures are taken to make food products low-calorie, such as the use of low-fat dairy, less oil and other fats, the most common definition associated with the term low-calorie refers to the replacement of sugar with artificial sweeteners. This is because excess sugar is considered to be the root of obesity and a large number of other ailments.
Modern lifestyles, in which people are consuming processed, packed and junk food more than ever and are not being able to take out time to exercise, the risks of occurrence of obesity and diseases such as diabetes can be averted with the switch to low-calorie food options. Rising awareness among consumers in this regards has propelled the global low-calorie food market and consumers are increasingly beginning to look at low-calorie foods as an easy way to combat and prevent these conditions. 
Developed regions, such as North America, Australia, and Europe, have a large population of people suffering from obesity. High disposable incomes of people in these regions allow them to easily stock-up a variety of low-calorie foods, thus boosting the market. Along with this, the rising interest of food and beverages companies in the low-calorie foods and beverages sector is also propelling the market.