Published Date : May 31, 2016
Beer is one of the most widely consumed oldest alcoholic beverages across the globe. Recent archaeological excavations in China have revealed a 5,000-year old brewery, pointing out the historical consumption of beer in Asia Pacific. Growing demand for innovative flavored beer and crafted beer has boosted the growth of the beer market in Asia Pacific. Rise in disposable income, impact of Western culture, and increase in beer consuming working class consumers have propelled the growth of the Asia Pacific beer market. Increase in number of convenience stores, liquor shops, retail stores, malls, restaurants, and bars have also supported the growth of the market. However, government regulations regarding alcohol consumption threaten to impede the regional market’s growth. Further, consumers are also getting aware of the negative effects of regular alcohol consumption. The overall market has a huge opportunity to grow with increasing preference for distinctive beer.
SodaStream Launches Beer Bar
SodaStream has launched a new product, the Beer Bar that can help consumers to make craft beer. By adding Blondie concentrate containing 4.5% alcohol by volume to sparkling Water, crafted beer can be created in seconds. According to CEO Daniel Birnbaum, the company’s core carbonation technology and distribution infrastructure has helped it to launch its novel product. The company has already started selling its novel product in Europe and is planning to launch the product across other regions by the end of 2017. It is interesting to note that SodaStream has lauched the machine at the same time when Whirlpool too has introduced a similar product in the market.