U.S. Pregnancy Products Market Displaying Growth Trajectory, Stretch Mark Minimizers Propels Market


Published Date : Jun 08, 2016

In 2011, the U.S. reported approximately 6.1 million pregnancies. However, the number is expected to decline in the next five years. In the period from 2010 to 2011, abortions were reported to be a record low, according to the statistics of the National Center for Health Statistics and the Guttmacher Institute. Research also states that the rate of pregnancy among women aged 40 years and above was high and that it was low among teens.

Nevertheless, the pregnancy products market will display a healthy growth rate as pregnant women face challenges such as stretch marks, hyperpigmentation, back pain, and hair and nail changes. Key players in this market offer several products in the form of creams, lotions, gels, and balms to address such challenges associated with pregnancy.

Despite the popularity of pregnancy products, the use of cosmetic products during pregnancy requires utmost care. A new study by the SUNY Downstate Medical Center in New York, warns that the use of certain cosmetics such as soaps and lotions during pregnancy can affect the fetus adversely. The use of cosmetics with certain antimicrobial compounds such as triclocarban and propyl paraben is dangerous. The use of these compounds is linked with decreased birth weight, decreased body length at birth, and increased odds of premature birth.

Thus, due to the side-effects of certain cosmetic products, pregnant women are selecting products after due knowledge. This has resulted in reduced use of certain cosmetics, which will affect the U.S. pregnancy products market in the future.

The pregnancy products available in the market are of several types which include stretch mark minimizers, body restructuring gels, breast creams, dark spot treatment creams, skin toning lotions, stressed leg products, and itching prevention creams. Key players in the U.S. pregnancy products market are striving for product innovation for pregnancy care.

As per research, almost 90% of women develop stretch marks during pregnancy. As stretch marks is a common issue during pregnancy, the demand for stretch mark minimizer products is on a constant rise. For these reasons, stretch mark minimizer is currently contributes the highest share to the revenue of the U.S. pregnancy products market.