Programmatic Mobile Advertising Adds Extra Value to Customers: The New Trend in Global Mobile Advertising Market

Published Date : Jun 10, 2016

There are no second thoughts in saying that over the past few years there has been an increase in the number of businesses using mobile devices to advertise their products and services. The increasing use of smartphones has led to the introduction of various forms of mobile advertisements by different organizations. Nowadays, even the small-scale organizations are focusing on implementing mobile advertising for the betterment of their business and to offer value-added services to customers. 

Technological advancements have made it possible for the manufacturers to introduce new varieties of mobile advertising. Programmatic mobile advertising has become the trending topics in mobile advertising, expected to dramatically change the manner in which digital media is purchased and sold. Attributes such as profits, efficiency, flexibility, cost effectiveness, and easy mobile synchronization make its future bright. 

As per a combined report presented by Chango and Brand Innovators in the U.K., the U.S., and Canada, the bulk of digital media buying is expected to be done by using programmatic mobile advertising in the near future. Recently, Tesco Mobile was in the news, when the company adopted mobile advertising services to streamline their business. Tesco Mobile adopted programmatic mobile advertising to deliver extra value added services to customers. 

Will Mobile Advertising Solutions be in Demand in Future?

Yes, due to the following reasons, the demand for mobile advertising solutions will increase in the years to come:

  • Programmatic mobile advertising, the new trend will continue to benefit organizations and customers in the near future.
  • Advertising campaigns can now be well-organized through smartphones, creating growth opportunities for the global mobile advertising market.
  • The demand for integrated solutions, mobile proximity solutions, content delivery solutions, and reporting and analytical solutions is expected to be high in the years to come. 

Going forward, the global mobile advertising market is expected to benefit from the increasing use of display ads, in-app ads, in-game ads, rich media, search ads, SMS ads, and MMS ads. The growing end-user application of mobile advertising is expected to propel the global market. 

Currently, mobile advertising finds its application in various end-user industries such as the healthcare sector, banking, financial services and insurance (BFSI) sector, energy and utilities sector, hospitality and tourism sector, media and entertainment, telecommunication and IT, supply chain management, and others.