Published Date : Jun 23, 2016
For long, beverage giant Coca Cola has received flak from nutritionists for the composition of its aerated drinks. These aerated drinks are highly laden with sugar and their consumption has been termed as one of the basic reasons of the rising prevalence of obesity among the young population. The growing awareness about adverse health effects associated with diabetes and obesity has made the health conscious consumers to stay away from such drinks completely. While this beverage giant has been still enjoying profits across the developing economies, in developed nations, it is increasingly becoming difficult to appeal to consumers without any healthier alternative in the offering.
Aloe Gloe Seems New Opportunity for Coca Cola
Coca Cola has recently obtained a minor equity stake in L.A. Aloe LLC, the manufacturer of a fast growing line of aloe water beverages- Aloe Gloe. The business will be new addition to the Venturing and Emerging Brands (VEB) unit of Coca Cola. This unit has already beverage brands such as Zico coconut water and Honest Tea. According to the unit’s president Scott Uzzell, the investment in Aloe Gloe will let the beverage giant to further enter into the emerging market of plant-based beverages. Though Coca Cola’s investment in the brand has been recently announced, the two companies have been associated since 2012. It is interesting to note that co-founders of the aloe water brand used to work as merchandisers for Coca-Cola Enterprises. Furthermore, the latest investment shows Coca Cola’s increasing investments in health-oriented drinks.