Increasing Number of Smartphone Users to Drive Advertisers to Make Creative and Engaging Mobile Ads


Published Date : Jul 04, 2016

Smartphones have already created a buzz and remade many industries such as software, transportation, music and entertainment, and even advertising and publicity. Among all available types of mobile advertising, location-based ads have proved to be very effective in attracting the target market. Location-based ads are the next big shift in the global mobile advertising market. 

The introduction of smart devices such as smartphones, digital camera, feature phones, and tablets has boosted the growth of the global advertising market. Smartphones have revolutionized the mobile ads and are expected to create the most lucrative opportunities in the global market in the years to come. Smartphones support mobile ad solutions such as advertising campaigns, content delivery, report and analytics, and integrated solutions. 

How do advertisers use mobile space for placing different ads?

  • Sending a group SMS or MMS to promote a product or a service has become a growing trend
  • Advertisers use in-app space to advertise different products. Similarly, in-game advertising has become popular across the small-scale and large-scale advertisers.
  • Google is undoubtedly the biggest search engine used by people to search for their required products and services. Advertisers target to purchase space on websites and launch pages to place their ads to reach the target audience while they search for their products or browse through any information.

The rising application of mobile advertising is expected to propel the market in the long run. Currently, mobile advertising is used by companies operating in industries such as hospitality and tourism, energy and utility, telecommunication and IT, academia and government, BFSI, FMCG, media and entertainment, and supply chain and logistics. 

As the global advertising market is consistently becoming competitive due to the entry of new players, mobile advertising is expected to become more creative. Leading companies are spending more on adopting new technologies so as to creatively place their ads in mobile apps and games. Companies such as Facebook and Google are focusing on the distribution and messaging aspects of mobile advertising. Many small-scale companies are expected to enter into partnerships with the leading companies to introduce their innovative mobile advertising ideas.