Global Low-calorie Food Market to Grow Rapidly owing to Growing Obese Population Worldwide


Published Date : Aug 05, 2016

Obesity is considered as one of the most challenging concerns that is being faced by a large number of population across the globe. As per the research conducted by WHO, in 2010, the number of children under the age of five who are overweight was about 42 mn across the globe. These figures are expected to grow significantly in the coming few years owing to the hectic lifestyle and improper eating habits. As obese people have comparatively more chances to develop several diseases such as cardiovascular and diabetes.

The U.S. accounts for the highest number of obese population across the globe, thus this region holds potential opportunities for the growth of low-calorie food market in the next few years. On the other hand, Asia Pacific is also estimated to grow at a fast pace in the coming few years, owing to the increasing number of diabetes patients in this region. Furthermore, the rising consumer preferences for all-natural food products is another factor projected to bolster the growth of the low-calorie food market in the near future.

The growing awareness regarding the issues associated with obesity and bad eating habits have encouraged the population to prefer healthy and low-calorie food in their diet. As a result, the global market for low-calorie food market is projected to grow at a significant rate in the next few years. The changing lifestyle, rising number of health conscious people, and increasing consumer confidence in low-calorie food products owing to their natural claims are some of the other factors projected to fuel the growth of the overall market in the coming few years.

The substantial growth of this market is projected to attract several players to enter the global low-calorie market in the near future and expand their product catalog to boost the sales figures. Some of the prominent players engaged in the research study are Groupe Danone, Cargill, Incorporated, Ajinomoto Co., Inc., Nestle S.A., McNeil Nutritionals, LLC, PepsiCo Inc., Bernard Food Industries, Inc., and The Coca-Cola Company. These players are emphasizing on developing new products in order to strengthen their position in the next few years and gain the competitive advantage in the overall market.