Increasing Marketing Activities to Encourage Growth of Global Soap Noodles Market

Published Date : Aug 09, 2016

The rising participation of small as well as big companies has contributed significantly towards the development of the soap market across the globe in the last few years. The key players in this market have been spending a huge amount on advertising and marketing strategies in order to boost their sales figures and gain the competitive advantage in the market. As a result, the global market for soaps is projected to grow at a fast pace in the next few years.

The introduction of functional soaps has boosted the demand for soaps and soap noodles in the last few years. The rising promotion activities are further estimated to drive the market in the near future. The key players in the global soap noodles market are competing with each other on the basis of product types. In addition, the innovative and new features such as anti-bacterial, aromatherapy, herbal, medicated, and moisturizing soaps offered by the leading companies are some of the other features estimated to fuel the growth of the overall market in the coming few years. 

Soap noodles are classified into two types based on the raw materials that are used, including 

  • Vegetable Oil 
  • Tallow

Among these types, the vegetable oil-based soap noodles account for a massive share in the global market for soap noodles market and is expected to remain in the topmost position in the coming few years. Several specifications of soap noodles are manufactured by adding different functional additives on the basis of their end-use application, including laundry soaps, high lather soaps, toilet soaps, translucent soaps, and medicated soaps. 

The rapid growth of the vegetable oil-based soap noodles can be attributed to the ample supply of palm oil. Moreover, the growing inclination of consumers towards the use vegetable-based raw materials are anticipated to encourage the growth of this segment in the next few years. 

Some of the prominent players in the global market for soap noodles are Wilmar International Ltd., Adimulia Sarimas Indonesia, Permata Hijau Group, John Drury, KLK OLEO, Musim Mas Holdings, 3F INDUSTRIES LTD., VVF Limited, Deeno Group, and IOI Oleochemicals. These players are making efforts to expand their product catalogue and strengthen their position in the overall market in the near future.