Rising Awareness about Consumption of Nutritional Food Speeds up Growth of Chilled and Deli Foods Industry

Published Date : Aug 11, 2016

The consumption of chilled and deli foods has been on the rise over the past couple of years. Chilled and deli foods include a range of prepackaged foods such as salads, sandwiches, and various meat products. The convenience of pre-packaged food not only appeals the young who are in transition mode due to work and education reasons, but also families who are short of time to prepare fresh meals on a daily basis.

Though chilled and deli foods are not at par with fresh foods for their nutritional quotient, efforts are underway by major players to address this. This is mainly due to the rising health awareness amongst a large number of consumers across the world.  

Prepackaged salads and prepackaged sandwiches account for the largest revenue contribution to the global market for chilled and deli foods. The large selection of fillings and toppings that are available in prepackaged salads and sandwiches also make them attractive for consumers.
Increasing Migration to Urban Areas for Work Opportunities Favors Market Growth

Rapid urbanization and better job opportunities in Asia Pacific has been the reason for key vendors in the global market for chilled and deli foods to tap this region for growth opportunities. Due to lack of work opportunities in rural areas, working professional often migrate to urban areas without their immediate family resulting in increased demand for prepackaged food. On account of this factor, Asia Pacific market for chilled and deli foods will hold 40% of the overall market by 2021.

On the other hand, the increasing consumption of junk food and the consequent rise of cardiac diseases and diabetes has led to an increased consciousness among consumers for healthy eating. A study carried out by Centers for Disease Control and Prevention based in South Korea found out that teenagers in Korea ate half the amount of junk food they ate a decade ago. However, this does not hold true in many countries in Asia Pacific where international junk foods have recently entered the market and aroused attention of governmental healthcare bodies to counter the impact of junk foods for national health interest. This reduced consumption of junk food bodes well for manufacturers of chilled and deli foods to improve the nutrition value of their products.