Rising Marketing and Advertising Activities to Encourage Growth of Global Car Air Fresheners Market

Published Date : Aug 12, 2016

Air fresheners are being used substantially across the globe at several places to get rid of the foul smell or odor. Air fresheners have been gaining popularity in recent years, owing to the particular fragrance it offers. The improving lifestyles of the population in developing countries and growing disposable income among them are some of the other factors estimated to augment the growth of the market in the near future. 

Rising Number of Cars Worldwide to Augment Growth of Global Car Air Fresheners Market

These fresheners are widely used in homes, hotels, movie halls, offices, and cars in order to improve the freshness in the surrounding air. The rising demand from diverse sectors is one of the key factors anticipated to accelerate the growth of the global car air fresheners market in the next few years. Some of the types of car air fresheners that are available in the global market are gels and cans, paper car fresheners, aerosols and sprays, vents and clips, and others.

The tremendously rising number of cars across the globe is projected to boost the demand for car air fresheners in the coming few years. As a result, several new players are making efforts to enter the market and create a brand name in the near future. The leading players in the market are focusing on new designs and innovations in the product in order to gain the competitive advantage in the global market.

Increasing Number of Distribution Channels to Encourage Growth of Global Market for Air Fresheners

The prominent players engaged in the car air fresheners market across the globe are further spending an enormous amount on the marketing and advertising activities to augment the sale figures in the near future. In addition, the easy availability of products in super markets, hyper markets, and convenient stores are estimated to contribute extensively towards the development of the overall market.

Some of the leading players in the global market for car air fresheners market are Procter & Gamble Co., Reckitt Benckiser Group Plc, Handstands, CAR-FRESHNERS Corporation, and S.C. Johnson & Son, Inc. Several other players are estimated to enter the market in the next few years and strengthen the competition among the prominent players.