Published Date : Aug 19, 2016
Organic personal care products are high in demand and are gaining popularity across the globe. The growing awareness regarding a healthy lifestyle is one of the key factors estimated to fuel the growth of the global market in the coming few years. In addition, the expansion of product portfolio and rising number of distribution channels are anticipated to augment the growth of the market in the near future. Furthermore, the new rules and regulations encouraging the use of organic products concerning food and personal care products are estimated to boost the demand in the next few years.
On the other hand, the high cost of these products is one of the prime factors anticipated to curtail the growth of the global market for organic personal care products in the coming years. In addition, the short shelf life of the organic personal care products is another factor impeding the growth of the overall market in the near future.
The global market for organic personal care products can be classified on the basis of product types into skin care products, hair care products, deodorants, feminine hygiene care products, oral care products, cosmetic, and others. The increasing popularity of these products is expected to contribute extensively towards the development of the global organic personal care products market in the next few years.
The global market for organic personal care products has been gaining traction in the last few years and is estimated to grow at a substantial rate in the coming years. Some of the leading players engaged in the global market are The Body Shop, The Hain Celestial Group, Yves Rocher, and Estee Lauder. The key players in the market are making efforts to expand their products catalogue and offer new products to the consumers in the near future.
Furthermore, these players are spending enormous amount on advertising campaigns and marketing activities in order to boost their sales figures and create a brand name in the next few years. In addition, these players are expected to adopt several business strategies, including mergers and acquisitions so as to survive in the global market in the coming years.