Rising Awareness Regarding Fitness Encourages Shift towards Gluten-free Food

Published Date : Aug 30, 2016

Thanks to the increasing awareness pertaining to health and fitness among consumers, the demand for gluten-free food is witnessing a significant rise across the world. Gluten-free bakery products, baby food, pasta, and various kinds of ready-meals are gaining notable popularity in the global arena. Experts predict the trend to remain increasing, leading to a remarkable surge in the worldwide market for gluten-free food in the coming years.

Demand for Gluten-free Food to Remain High in Europe

The global market for gluten-free food stretches across Asia Pacific, Latin America, North America, Europe, and the Middle East Africa. Europe has been leading the worldwide market and is likely to remain dominant over the next few years. Analysts predict the Europe market for gluten-free food to rise at a CAGR of approximately 5% between 2015 and 2021.

Germany and France are the key domestic market for gluten-free food in Europe. The market in Germany is led by the swift surge in gluten intolerance among consumers, whereas, the increasing base of the obese population is driving the demand for gluten-free food in France. Analysts project this regional market to expand at a CAGR of 5.0% in terms of volume and 5.50% in terms of revenue during the period from 2015 to 2021.

Rising Pool of Celiac Patients in Canada and the U.S. Fuels Demand for Gluten-free Food in North America

North America is also registering a healthy rise in the uptake of gluten-free food. It has acquired the second position in the global market. The increased demand for gluten-free food in the U.S. and Canada, due to the rising pool of celiac patients in these countries, is boosting this market in North America.

Boulder Brands Inc., Dr. Schär Ag/Spa, Kellogg’s Co., Hero Group, Ener-G Foods, Freedom Foods Group Ltd., Enjoy Life Foods LLC, Farmo, The Hain Celestial Group Inc., Valeo Foods, General Mills Inc., Genius Foods Ltd., Raisio PLC, The Kraft Heinz Co., and Mrs. Crimble’s are the key producers of gluten-free food across the world.