Rising Trend to Eat Outside Food and Increasing Popularity to Augment Growth of Global Pasta Market

Published Date : Sep 08, 2016

Pasta is one of the favorite cuisines across the globe and has been in high demand in the last few years. Due to the growing popularity, pasta is almost available around the world in different shapes and sizes and is enjoyed by every age group. The easy preparation, versatility, and a long shelf life are some of the key reasons expected to enhance the growth of the global pasta market in the next few years. The changing consumer preference and lifestyle are further estimated to boost the demand for pasta in the coming years.

Rising Number of Distribution Channels to Augment Growth of Global Pasta Market

The rising number of distribution channels across the globe, including retail outlets, hypermarkets, and supermarkets is another factor encouraging the growth and revenues of the global pasta market in the next few years. Pasta can be cooked in diverse variations, owing to which the market is predicted to witness robust growth in the near future.

Among these key types of pasta available in the market, the dried pasta segment is expected to account for a massive share in the global market in the next few years. On the other hand, the short shelf life of fresh pasta is one of the key factors expected to restrict the growth of the fresh pasta segment in the coming few years.

Increasing Investments on Advertising Campaigns to Bolster Global Pasta Market

Sbarro, Inc., Nissin Foods Holdings Co., Ltd., Fiori-Bruna Pasta Products, Inc., ConAgra Foods, Inc., General Mills, American Italian Pasta Company, Armanino Foods of Distinction Inc., Strom Products Ltd., and Campbell Soup Company are some of the prominent players operating in the global pasta market. These players are focusing on making innovations and developing new shapes and sizes in order to attract a large number of players and gain a competitive advantage in the market.

Furthermore, these players are spending an enormous amount on the advertising and marketing activities to boost the sales and establish their presence in the global market. The new flavors and derivations used for manufacturing pasta have been highlighted by the leading players to strengthen the competitive scenario in the global pasta market.