Rising Awareness Regarding Advantages of OLED Technology to Boost Demand for OLED Displays

Published Date : Sep 12, 2016

Although the performance of the global market for OLED display was unstable historically, it has managed to register a healthy rise in the recent times. Thanks to the growing awareness pertaining to the advantages OLED technology offers, the popularity of OLED displays has surged significantly, leading to their increased usage across the world. As a result, these displays are witnessing a remarkable rise in their application in televisions, tablets, and smartphones over the last few years. 

The high cost incurred in the manufacturing of OLED displays, however, is likely to hamper the growth of this market to some extent in the near future. In addition to this, the low adoption rate of technologically advanced products and the declining rates of the existing ones such as LED and LCD will make the situation even worse for manufacturers.

Asia Pacific to Remain Dominant in Global OLED Display Market

Asia Pacific, Europe, Latin America, North America, and the Middle East and Africa are the leading regional market for OLED displays across the world. Asia Pacific have acquired the topmost position in the global market and is likely to remain dominant over the forthcoming years.

Europe is also projected to register strong growth in the near future due to the heightening demand for OLED TVs, smartphones, and tablets. Similarly, North America offers lucrative opportunities to OLED display manufacturers for growth due to the presence of a large consumer base.

Samsung to Lead Global OLED Display Market

The worldwide market for OLED display demonstrates a highly consolidated landscape. The key players functioning in this market are Sony Corp., Samsung Electronics, Tdk, Rit Display, Pioneer, Visionox, LG, and Au Optronics Corp.

Among these, Samsung has emerged as the leading participants. In 2012, it acquired a share of nearly 70% in the overall market. Having Apple as a key consumer, Samsung is likely to retain its dominance over the next few years.