Published Date : Oct 07, 2016
Pizza has been gaining immense popularity across the globe in the last few years. As a result, the global pizza market is projected to witness substantial growth in the coming years. The increasing number of pizza restaurants is one of the primary factors estimated to drive the demand for pizza in the global market. In addition, the enormous amount spent on marketing activities and advertising campaigns is estimated to accelerate the growth of the overall market. Furthermore, key players in the market are making remarkable efforts to introduce innovative products and combinations in order to retain their position in the global pizza market.
On the basis of product type, the global pizza market has been classified into chain operators and independent operators. Among these, the chain operators segment has been leading the global pizza market and is expected to remain in the topmost position in the next few years. The robust growth of this segment can be attributed to the effective marketing activities and attractive offers provided by the chain restaurants in the global pizza market. In addition, the increasing penetration of these brands is expected to contribute extensively towards the growth of the overall market.
The global pizza market is highly competitive and fragmented in nature with a presence of several local and international players. The growing popularity and demand for pizza across the globe is encouraging several players to enter the market and gain a competitive advantage in the next few years. Key players in the market are emphasizing on innovations and offers in order to attract a large number of consumers across the globe. The escalating demand is expected to encourage participation of new players in the global pizza market.
Some of the leading players operating in the pizza market across the globe are Pizza Ranch, Mellow Mushroom, Round Table Pizza, Papa Murphy's, Pizza Capers, Pizza Delight, Godfather’s Pizza, Yum! Brands, Pizza Nova, PizzaExpress, Telepizza, California Pizza Kitchen, Papa John's Pizza, Domino's, PizzaRev, Hungry Howie, Boston Pizza, The Little Caesars, Marco’s Pizza, CiCi's Pizza, Chuck E. Cheese's, and Spizzico Italian Kitchen.