Emergence of New Flavors to Augment Growth of Global Green Tea Market


Published Date : Oct 20, 2016

Green tea has been a popular beverage in several countries in Asia Pacific for several decades. The medicinal benefits offered by green tea is one of the primary factors boosting the demand for green tea across the globe. The rising number of players operating in the global green tea market is estimated to strengthen the competitive scenario of the global green tea market. In addition, the innovations and new flavors introduced in the market by the leading players are boosting the sales, thus accelerating the growth of the overall market.

Furthermore, the growing number of distribution network and channels across the globe is fuelling the market growth. The enormous amount being spent by leading players on marketing activities and advertising campaigns are estimated to fuel the growth of the global green tea market. The weight-loss benefit offered by different types of green teas is attracting the health conscious consumers. The rising number of disorders and obese population worldwide is augmenting the market growth.

Some of the other benefits offered by consuming green tea are mentioned as below:

  • Helps in improving digestive system
  • Regular consumption helps in gaining glowing skin
  • Promotes healthy and fast hair growth
  • Offers large amount of antioxidants
  • Improved brain functionality
  • Helps in enhancing physical performance
  • Reduce risk of arthritis and cancer
  • Lowers risk of different types of infections
  • Helps in lowering blood glucose levels

The global green tea market has been classified on the basis of the product type into green tea instant mixes, green tea bags, iced green tea, and others. Furthermore, on the basis of flavor, the global green tea market has been divided into aloe vera, lemon, cinnamon, wild berry, jasmin, vanilla, basil, and others. Some of the key players operating in the global green tea market are AMORE Pacific Corp, DSM Nutritional Products, Oregon Chai Inc, Nestle S.A., Northern tea Merchants Ltd, Numi Organic Tea, Tetley GB Ltd, and Associated British Foods LLC. The tremendously rising demand for green tea around the world is attracting the participation of new players. These players are estimated to focus on innovations and gain a competitive advantage in the global green tea market.