Rising Use of Video on Demand Services on Smartphones to Benefit Mobile TV Market


Published Date : Oct 25, 2016

Watching videos, serials, and even movies on mobile phones is becoming more popular than watching TV. The rising number of working-class and the rising pool of working women has led to the rise in the viewership of mobile TV. The advancements in the internet and broadband services have enabled live streaming of TV shows, movies, and serials.

The advent of the internet has helped many industries and organizations to change the way they operate. The global mobile TV market is one of the fastest developing markets in the global technology and media industry. The traditional broadcast of TV is being taken over by mobile TV telecast. Mobile application developers are taking efforts to introduce new mobile TV applications that allow people to connect to the internet and stream all TV channels.

Rising Use of Smartphones to Propel Mobile TV Market

Developments in the technology have helped many brands to introduce new smartphones, tablets, and other smart devices. The changing lifestyles of people and the improvements in the standard of living have benefited the sale of smartphones and smart devices. This has led to the growth of the global mobile TV market.

Demand for Video on Demand Service Continues to Increase

Key companies operating in the global mobile TV market offer services such as pay TV and air services. The demand for video content such as media and entertainment, live sports, and cartoons through video on demand on regional and local channels is increasing. The advent of the internet has allowed leading players operating in the global mobile TV market to offer video on demand services to the smartphone users.

The increasing economic strength of a majority of emerging nations and the rising investment in LTE networks are two of the factors expected to propel the global market for mobile TV. Over the past years, key companies have been aiming to expand their business by targeting the untapped market in the developing nations. The rising number of companies offering mobile TV services on smartphones is likely to make the global market highly competitive.