Levi’s Smart Jacket Offers Woven Touch Controls after Collaboration with Google


Published Date : Sep 28, 2017

Earlier this week, there had been loud talks about Levi Strauss & Co. working on a smart jacket in association with Project Jacquard of Google’s Advanced Technology and Projects group (ATAP). After much expectation, Levi’s Commuter Trucker Jacket with Jacquard has been all set to reveal itself and will be out for sale on Levi’s official website and in a few its stores on October 2. However, some boutiques could display the jacket on Wednesday for customers eager to take a look. It has been anticipated to bear a price tag of a US$350.0.

Smart Jacket Synchronizes Wirelessly with Smartphones Enabling Commands Using Swipes or Taps

Aimed to offer comfort for cyclists on and off the road, Levi’s Commuter Trucker Jacket with Jacquard parades a touch and gesture interactivity woven into the left sleeve cuff. With a simple tap or brush on it, wearers could easily stay connected with their friends, navigation, and music without the need to reach out to their pocket, the clothing company has described. Paul Dillinger, VP of Levi’s global product innovation, has emphasized that the smart jacket is not meant to be just about technology, it has been designed for customers on the go.

Ivan Poupyrev, a Google engineer, has added that the snap tag needs to be removed before washing the garment. However, the jacket is still washable. In a blog post, Poupyrev has said that cyclists could perform common digital tasks and navigate their rides without ever looking away from the road.