Published Date : Dec 05, 2017
When it comes to electric vehicles, premium carmaker BMW AG has some catching-up to do against pioneers of the concept from the U.S. called Tesla and global automotive giant Volkswagen. But efforts are on and results will start showing up soon. According to Harald Krueger, the R&D Chief Executive at BMW AG, has revealed that the company is expecting a 50% high in the sales of electric cars in 2018.
BMW had targeted a sales of 100,000 electric vehicles in 2017 and are now projecting a medium double-digit increment in the coming year, although further specifications where not revealed. From January to October in 2017, the company managed to sell 78,100 electric cars, including plug-in hybrids and now the company is aspiring a spike in the sales of its newly developed plug-in battery and hybrid cars.
In 2013, the company introduced its i3 electric car and its mass production is expected to commence by 2020, with a dozen more models to be launched before 2025. Krueger is hopeful of a return of sales of nearly eight to ten percent, despite the cost the company has to bear in order to develop the concept of electric cars and carve a niche for themselves. In the near future, the need for reducing the production cost of EVs will be the primary focus of the company, making their products affordable. In addition to that, BMW is also building batteries strong enough to power the ecofriendly vehicles.
Earlier in 2017, BMW collaborated with Intel, the U.S. chipmaker and Mobileye, a camera specialist company from Israel. These agreements are expected to harness the concepts of autonomous driving technologies.