Chinese Internet Market Still no Cakewalk for Google


Published Date : Dec 19, 2017

Back in 2006, Google made its first foray into the world’s largest internet market, China, on the condition that all objectionable content will be removed from Google.cn as per the government mandates. For next four years, the U.S. search engine giants negotiated with the compliances but in 2010, it gave up. The site was blocked throughout the Chinese territory almost immediately and has not come back since, although Alphabet Inc. is yet to lose hope of eating into Baidu’s share, the biggest internet searching site in the world’s most populous country, but hindrances galore.

Last week, the technology company made another foray by opening an AI research center in Beijing, aspiring to support AI developers via online means. While this was more of subtle effort from Google to make its software tools available for the Chinese developers, the future looks bleak as the Communist Party controls the rights to monitor and allow the flow of information to Chinese people. Google’s other online tools such as Gmail, Google Docs, Scholar, and its cloud services.

This effort only adds to various other initiatives by the company to enter China, such as the introduction of Chinese version of Play Store. On the other hand, Apple Inc. is doing just fine in the restrictive country by censoring all content according to government regulations.

One of the silver lining for the Alphabet Inc. nevertheless, is that its Android mobile operating system is powering more than three-fourth of more than a billion smartphones being used by Chinese and it sells a substantial chunk of its Adsense to Chinese companies to fetch new consumers outside China.