Published Date : Jan 17, 2018
Google is attempting second time within a year to protect advertisers on YouTube from being associated with content that features violence, gore, or bad language. As per the new standards, advertising will be stopped from a significant number of YouTube channels, majority of which generated below US$100 advertisement revenue in the last year. Google’s action is in response to advertisers’ observation that they are being associated with inappropriate material.
Further, Google is undertaking to have people assess every bit of the most popular videos suitable for advertising by March end across the world, and is bringing about change for prerequisites of a commercial channel.
Prior to this last year, Google took adequate measures to safeguard advertisers from inappropriate content. However, more steps need to be taken to ensure that ads run along with videos so as to reflect their values. The first round of policy-tightening was carried out after more than 250 advertisers slashed YouTube ad purchase following news reports that found ads were run alongside extremist propaganda.
Initial Policy-tightening Measures Gained Advertisers’ Confidence Briefly
While this brought back advertisers’ confidence briefly, only to suspend dealings again with YouTube due to headlines that associated advertisers with content wherein children appeared endangered or disturbing alteration in popular cartoons. Mondelez International Inc. that makes Ritz crackers and Oreo cookies, and HP Inc. were among the ones to drop. Such issues have not impacted YouTube’s revenue, which is Google’s crucial growth area.
Starting next month, videomakers will need the assertion of users that have watched at least a total of 4,000 hours of their content in the last 12 months and register 1,000 followers to be eligible to host ads and share revenue.