Deliveroo to Foray Into Fourth Asian Nation Taiwan

Published Date : Sep 12, 2018

London-based food delivery service Deliveroo has now set its gaze upon the high growth Asia market. It recently declared that it would roll out in Taiwan in the next following weeks. It would start with the nation’s capital Taipei before moving on to other cities. This is Deliveroo’s fourth market in Asia Pacific region.  Earlier, it had set up shop at Hong Kong, Australia, and Singapore.

As far as the CEO is concerned, he announced that the launch is of personal significance for him since he hails from Taiwan.

Deliveroo is planning on an IPO in the next two years and with the Taiwan launch, it is currently operating in almost 13 markets all over the world. However, the company is facing stiff competition in Taipei from rivals, namely Uber Eats, Foodpanda, and Honestbee.

Foodpanda launched in Taiwan almost five years back, but was soon challenged by Uber Eats that forayed into the space too in 2016. Besides, Honestbee is another popular food delivery and grocery service. In the cutthroat space of food delivery, in order to beat competition, the food delivery companies are offering various discounts and other incentives such as free delivery in their quest to increase their customer base.

This has resulted in many companies bowing out or merging with rivals. Hence, the market is seeing consolidation. Foodpanda, for example, sold off its operations in Indonesia and Vietnam. In fact, earlier in 2016 it was sold by Rocket Internet to larger rival Delivery Hero.