Rolls-Royces Shift to Smaller Cars Result in Increased Sales


Published Date : Jan 08, 2015

Luxury car maker Rolls-Royce’s decision to enter the market of small cars has paid-off well for the company. The company has said that the section gained good demand from younger customers and helped the company revive finances in 2014 and allowed the company in achieving a 13 percent growth in sales compared to the 2013. 

Roll-Royce’s Chief Executive Torsten Mueller-Oetvoes has said that the company has benefitted significantly by expanding its flagship from the highly popular range of Phantom cars. Phantom cars are renowned for their sprawling lengths, which can measure upto six meters, and their high prices, of more than 300,000 pounds. 

Late in 2013 and 2014, Rolls-Royce had introduced smaller models such as Wraith Coupe and Ghost II. Sales of these cars allowed the company to reach a record number of deliveries of 4,063 cars last year.

The company is further broadening its portfolio to include models that will have demand from the younger consumers who pose varied aspirations and choices. In China, for instance, Rolls-Royce’s average customer is in the late 30s or early 40s o his or her age, nearly 10 to 15 years younger than the average global customer of these cars. 

Looking at the good response to these cars, Rolls-Royce is also thinking of building a sports utility vehicle soon. A decision about the same will be made this year, company’s CEO stated.

Rolls-Royce has observed a steady growth since 2003, when the company sold 300 Phantom cars, the first car developed by the company under the ownership of BMW. However, its sales still lag those of its rival brand Bentley, owned by Volkswagen.