A study by consulting and technology giant IBM indicates that cognitive cars may become as common as fuel injection and sunroofs in just another decade. Sadly, driverless cars may not be as close as previously imagined. IBM estimates that the increasing importance of customer satisfaction will elevate the attention given to personalization in automotive design. These forecasts were included in IBM’s new study, titled ‘Automotive 2025: Industry Without Borders’. The study was based on a survey of 175 automotive industry executives.
"While the automotive industry has seen a resurgence in recent years, a new industry identity is emerging-one that is more open, inclusive, and without borders. Welcoming this transformation can result in benefits the likes of which haven't been seen since the automated assembly line. By 2025, the industry will not only re-create our highly personalized and digitized lives inside our cars, but also give consumers a bigger role in defining that experience, whether as a driver or passenger," said Alexander Scheidt, Global Automotive Industry Leader in IBM Global Business Services.
IBM states that even technology is now taking a back seat to make way for increasing customization and digitization of the automobile. Customers want to have a say in the design of their car more than ever, wanting to stamp their own unique identity on their prized possession, and the powers of digital customization at the service of the automotive industry have enabled carmakers to satisfy more whims than ever.
By IBM’s estimation, 2025 will see cars become smart enough to understand the user’s demands, and adapt its internal ecosystem accordingly. However, only 8% of the executives had confidence in completely self-driving cars to be mass-produced till 2025. Partial automation, such as driving assist, has already become commonplace and will be innovated upon, but a car that can handle all driving-related tasks on its own while the driver relaxes in what is essentially a moving lounge is quite far from the showrooms.