Google Inc. has decided to start a mobile virtual network operator (MVNO) business which plans to work on either Sprint or T-Mobile US (TMUS)’s network. According unnamed sources, the project is apparently codenamed Nova and will be led by Nick Fox, Google’s executive. The report also says that the project will be launched this year. Another source has stated that Fox wanted to unveil and set the operation working autumn last year.
According to a report by the Wall Street Journal, Google has already agreed on a deal with T-Mobile US and Sprint. The deal is regarding buying wholesale access to the fourth and third largest (respectively) mobile networks in the United States.
There is however no information on how wide the service offered by the online search giant will be. There is some speculation that the service coverage may be limited to particular cities or the service may be available only for Google Fiber broadband customers.
It has been noted that over the last one decade or so, Google, Apple, and many large Silicon Valley players have been connected in one way or another to speculative mobile virtual network operator deals. This speculation did not receive any comment or response from a Google representative.
Once Google ventures into the mobile service business, it will most definitely mark the beginning of a new era for the search engine. This will be not only with respect to its relationship with its customers but also in terms of market segment.