Apple Joins Hand with Distribution Giant Brightstar to Boost Sales in India


Published Date : Jan 27, 2015

The maker of iPad and iPhones, Apple, has decided to collaborate with global retail giant Brightstar to boost sales for its devices in India. Apple has set an ambitious target for itself to capitalize on market opportunities in India. The electronic major is looking forward to increase sales from 1 million units that it achieved in the fiscal year ending of 2014, to 7 million units by the end of 2018. 

Brightstar, the US-headquartered company is controlled by Softbank, the Japanese telecom and internet giant. It distributes mobile phones and other devices across 50 countries and to more than 200 carriers. The company has recorded revenues of almost $11 billion. Brightstar has recently bought 51% stake in Beetle Teletech run by Sunil Mittal, chairman of Bharti Enterprises. 

According to top sources from the industry, Brightstar will soon commence the distribution of Apple devices in India. It is keen on adopting aggressive promotion tactics to boost the demand for Apple devices in the market. 

The Cupertino-based leading electronic maker currently functions in the market through two main distributors namely, Redington and Ingram who in turn makes available Apple products in the market through a number of channels such as regional distributors, Apple authorized retail outlets, multi-product trade channels and Apple Premium Re-seller stores. Redington accounted for nearly 70% of the total sales of Apple products in India, making it one of the biggest partners for Apple in the market. 

According to sources, Brightstar is getting ready to adopt robust strategies to make its India foray. The company has managed to rope in top officials from Redington who are in charge of business unit for Apple in India to take care of their operations as well. Puneet Narang, a veteran from the telecom industry and who heads the iComm Strategic Business Unit of Redington will lead the operations for Brightstar’s business.